UMG, where both Drizzy and The Weeknd are currently signed, has since taken the track off all the aforementioned platforms, and in a lengthy statement (via Music Week) commented on the rise of “deep fakes” and asked which “side of history” its stakeholders wanted to be on.

“UMG’s success has been, in part, due to embracing new technology and putting it to work for our artists — as we have been doing with our own innovation around AI for some time already,” the statement began.

“With that said, however, the training of generative AI using our artists’ music (which represents both a breach of our agreements and a violation of copyright law) as well as the availability of infringing content created with generative AI on DSPs, begs the question as to which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation.”