When it comes to a pop star’s image, let’s just say things can get very complicated. For some, it’s all about evolution, pushing boundaries and experimenting. For others, it’s about find what works and sticking to it. After all, there’s something to be said about consistency in the style department.
Just ask Avril Lavigne. The Napanee-raised singing sensation first stole our hearts when she burst on the scene at 17 with an album that went four-times platinum in the U.S.
Her skater-girl style topped the trend charts for the pre-teen set and young teenagers, as she took neckties and tutus to a whole new level. Trust me, I know. Lavigne was the first real style icon for one of my daughters, then barely 12.
Fast forward a decade. Now almost 27, Lavigne’s has four albums under her sparkly belt, the latest Goodbye Lullabye, released in March and produced by ex-husband Deryck Whibley of Sum 41.
While this last album has yet to produce a hit single, Lavigne’s music has won her legions of fans the world over, and the prolific pop star is already working on a fifth offering.
But there have been more than musical cogs turning in her creative mind.
Three years ago, to reach out to her fans, she created a line of clothing called Abbey Dawn, her father’s nickname for her. Her fans have been lapping up the spirited label, which is available online.
And Lavigne puts her money where her mouth is: She recently walked the red carpet at the Much Music Video Awards decked out in Abbey Dawn. Some fashion critics were tough on her, hoping to see more than a funky T-shirt ensemble for the glam occasion. Not that Lavigne can’t turn on the grown-up glamour when she wants to: I remember seeing her at a Chanel show in Paris a few seasons back looking totally sublime and very lady-like. Insiders speculated she was going to go an upscale style route from then on.
